Branding / Logo / Identity / Marketing / Signage / Merchandise /
![Black Basketry museum banner in building archway](https://mcmbdesigns.com.au/wp-content/uploads/2021/10/Basketry_Banner_Archway_WH_Black.jpg)
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Branding
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Identity
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Marketing
Our role
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Logo Design
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Advertising
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Merchandise
Elements
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Drawing
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Typeface
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Pattern making
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Brand guidelines
Tools
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Adobe Illustrator
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Adobe InDesign
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Adobe Photoshop
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Hand Drawing
Project info
The Basketry museum identity is based on a modern take to an ever lasting trade. Colours are inspired from the raw materials and with a fun element of pink to spark interest to the passers-by, luxury to the gift buyer and happiness to the everyday user of the merchandise.
Logo Design
The logo is derived from the basic shape of a basket and allow for a wide range of applications such as merchandise and patterns, making the Museum an easy marketable target.
The simplicity and modern take allows for non-competing with other rather ancient or intricate basket weaving specimens to be represented in promotional material.
Advertising
For this museum we created a series of outdoor large signage for the current expo and also smaller poster for multi use.
Merchandise
We thought of nice ways to apply our branding, where it is expected but with a wonderful surprise from the burst of colours and patterns.