Packaging / Illustration / Branding / Typography / Advertisement /

  • Packaging

  • Illustration

  • Identity

  • Advertising

CHI tea is a brand of tea suited for the discerning connoisseur, delivering worlds best tea flavours. It is as much as much as a luxury experience for a spa retreat as a health choice to help the busy tea drinker get through the day or unwind. The packaging is destined to be a beautiful item that will agreement an art minded interior.

Our role

  • Product Design

  • Illustration

  • Packaging

  • Branding

  • Advertisement

Elements

  • Hand drawing

  • Digital drawing

  • Pattern making

  • Typography

  • Content writing

  • Packaging template creation

Tools

  • Adobe Illustrator

  • Oil pastel

  • Printer

  • Cut and Assemble tools

  • Photoshop (Adverts)

Design objective

Our aim was to create 3 key products that would represent the brand and target its rightful customers. We wanted it to be full of colours, and to be illustrated by key elements of each country’s architecture and landscape. We wanted it to be original and inspiring.
CHI-Green-Tea-solo-front_for_web
CHI-Chamomile-solo-front_for_web
CHI-Peppermint-solo-front_for_web
CHI-Green-Tea-set-front_for_web
CHI – Chamomile set – front
CHI-Green-Tea-solo-back_for_web

Packaging

We created packaging templates of a cube box for easy stacking and applied our branding, content, typography, as well as made pattern of our hand and digital illustrations. Each colour and content is representative of its country of origin. For the Peppermint tea from Morocco, we digitally created a Moroccan mosaic pattern. For the Egyptian Chamomile tea, Eye of Ra and sun representation of Ra was hand-illustrated and made into a pattern as this plant was associated with the deity, we also digitally drew the traditional Lotus mosaic representative of ancient Egypt art, made it into a pattern and layered it. For the Chinese Imperial green tea, we hand drew the architecture of the habitations surrounded by tea plantation slopes characteristic of the green Hangzhou province home to the famous Longjing tea.

Gift box with mini set

We also crafted mini tea boxes to go in our Gift box set which would allow for customers to offer their peers a tasting platter of our tea selection.

Advertisements

We see our advertisements CHI products to be well suited in travel magazines. We imagine our customers drinking tea whilst on a treat Airbnb or hotel weekend, as well as at home. Our message focuses on the intended pleasure, treat and satisfaction our product gives as well as a sense of travel and destination with taste. Our strategy for ads placement is inside and back of publications and full-size, as well as posters.
Ad_Magazine_Spread_Swimming_TeaCup_editors_choice
Ad_Mag_BACK_Egypt_small
Ad_Mag_A4_China
Ad_Mag_A4_Morocco