Our product being delivered online meant that we no longer needed to consider how a shop would display it, but rather how it would look on a shelf. Could there be a way to make it so cool, people will want to have it exposed in their bookshelves? As we are also targeting city dwellers, possibly in small apartments, we aimed to make our design small, stackable, identifiable from side view and delightful visually.

So… we chose a small but well known existing shapes: matchbooks and matchboxes. From small to big, they offer a cute stackable and multi-angled package. We also loved the idea to make our seeds easy to plant – and know where it was planted – as well as to reduce wastage ( I too often drop too many seeds). For the seeds themselves, we came up with the idea of cardboard sticks with seed paper heads containing one to 1 to 2 seed per. Stick them in the dirt and see what happens… for the forgetful, the variety will be written on the stick.

We found our idea to be innovative and fun and can’t wait to launch it with a seeds company. We like our design based on vector shapes with a wink to the art deco movement. We hope it will inspire people to collect our seed pack and get growing!